The new rule of marketing - connecting to social media in 2020


The new rule of marketing - connecting to social media in 2020


The average person spends close to three hours a day on social media and this number has skyrocketed since mandated physical distancing.

While brands may have their customers’ undivided attention, business-as-usual content and social media marketing may come across the wrong way. How do you continue to grow your brand at a time when customers' may not be ready to buy? What type of content and platforms can be used to maintain audience engagement – without looking tone deaf?

Join us as our panel of content marketers discusses how to navigate the new social media reality, and how to become a brand worth following in the COVID-19 era.

digital. Official Media Partner Digital Magazine highlights the very best ideas, innovations, and individuals that aspire to make a better future.

Topic of Discussion

  • Recent top-performing content and campaigns
  • How to shift brand tone in a crisis
  • What customers are looking for from brands and content marketing at this time
  • How digital ad spend is changing
  • How to make the most of live streaming
  • Why it’s more important than ever to see consumers as human



Digital Marketing Bootcamp

In this two-part online workshop, small business owners will learn how to take their digital marketing beyond the basics.

  • May 05, 2020

Rethinking Growth During and After a Time of Crisis

As the impact of COVID-19 is felt across the world, Canadians businesses are experiencing unprecedented disruptions. For some businesses, this time also offers an opportunity to work “on the business” rather than “in the business”.

  • May 20, 2020