In this 45-minute seminar, we will explore which marketing metrics you should be tracking for your business, their definitions, how to read them, and more importantly how to use them to predict the success of your business. Learn to analyze which of your products or services is the most popular, the touchpoints with the highest conversion rates, the messaging that triggers the best responses from your audience and even determine future trends within your industry.
Tell Your Story! Telling the story of your business is an entrepreneur’s daily challenge and having a marketing plan is essential. In this workshop you will find the tools to tell your story and promote/create your brand image.
This 90-minute seminar covers everything you need to know when considering starting a business. Various topics are discussed, including: basic requirements such as name registration, business structures, licensing requirements, insurance, HST registration, hiring, financing and business planning.