Introductory workshop: Digital Marketing

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Introductory workshop: Digital Marketing

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This introductory workshop will help you understand how marketing has changed in our digital-first world. Discover core industry tools such as SEO, SEM, and Analytics. Learn how the integration of technology has shifted the marketing landscape.

In a world that is more connected than ever before, how can brands and organizations leverage these digital networks to create a customer-first omnichannel experience? What tools are required to compete in the digital age? How has the customer experience changed?

We will explore these topics, and apply them to develop a strategy for digital marketing.

  • Please remember to bring a charged laptop to the workshop as outlet space is limited.
  • Event is non-refundable and non-transferable.

Topics of Discussion

  1. The digital shift in the marketing industry
  2. Developing an omnichannel customer experience
  3. Tools and technologies for digital marketing

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